The four ways fundraising is like marketing
THE FOUR WAYS FUNDRAISING IS LIKE MARKETING Not so long ago, I stepped into a new position: Marketing Manager. After over fifteen years in fundraising, changing career was as intimidating as it was challenging. Both my employer and I really took a leap of faith when...
Show me the impact!
SHOW ME THE IMPACT! “What are donors looking for?” is the million-dollar question echoing in the international non-profit sector boardrooms, strategy sessions and weekly meetings. As consultants we, more often than not, tell our non-profit partners, impact is how you...
Theory of change explained
THEORY OF CHANGE EXPLAINED Theory of change (ToC) has emerged as the new favorite among donors like DFID, BUZA, US and UK foundations. Its popularity and its benefits are changing the way NGOs develop proposals and design programs. Have you ever wondered what Theory...